What's the secret to social media? Brand experts on how businesses can benefit
US burger chain Wendy's has seen an 80% increase in its Twitter followers in the past year thanks to a change in approach to its social media - being snarky to customers and bashing competitors. Sky's Ian King asks international brand expert Rita Clifton, and digital editor at the 'I,' Felicity Morse whether this approach can boost a company's sales. SUBSCRIBE to our YouTube channel for more videos: http://www.youtube.com/skynews Follow us on Twitter: https://twitter.com/skynews and https://twitter.com/skynewsbreak Like us on Facebook: http://ift.tt/1ettefn For more content go to http://news.sky.com and download our apps: iPad http://ift.tt/O3EI2Y iPhone http://ift.tt/O3EIjt Android http://ift.tt/1ettdrS
US burger chain Wendy's has seen an 80% increase in its Twitter followers in the past year thanks to a change in approach to its social media - being snarky to customers and bashing competitors. Sky's Ian King asks international brand expert Rita Clifton, and digital editor at the 'I,' Felicity Morse whether this approach can boost a company's sales. SUBSCRIBE to our YouTube channel for more videos: http://www.youtube.com/skynews Follow us on Twitter: https://twitter.com/skynews and https://twitter.com/skynewsbreak Like us on Facebook: http://ift.tt/1ettefn For more content go to http://news.sky.com and download our apps: iPad http://ift.tt/O3EI2Y iPhone http://ift.tt/O3EIjt Android http://ift.tt/1ettdrS
Post A Comment:
0 comments so far,add yours